It’s heart health month and our product of the week is Optima Pomegranate Juice.

It is double strength and unfiltered, one of nature’s most powerful antioxidants, Optima’s pomegranate Juice is made from pure, unfiltered juice.

Small studies seem to suggest that drinking pomegranate juice might lower cholesterol. It’s also thought that pomegranate juice may block or slow the build up of cholesterol in the arteries of people who are at higher risk of heart disease. A study from 2004 on patients with carotid artery stenosis (narrowed arteries) found that a daily 50ml glass of pomegranate juice over three years reduced the damage caused by cholesterol in the artery by almost half, and also cut cholesterol build-up.

Another trial from 2005 on 45 patients with coronary heart disease demonstrated that 238ml of pomegranate juice daily over three months resulted in improved blood flow to the heart and a lower risk of heart attack.

Research also shows that pomegranate juice contains free radical scavenging antioxidants which help the body’s natural defence system fight oxidative damage. Reducing oxidative stress and inflammatory damage in blood vessels is a well-documented way to lower the risk of cardiovascular disease.

Looks like plenty of reason to love the pomegranate.

Further reading: 7 Proven benefits of Pomegranates